The dramatic changes were having a narrative and going to Blackpool.
•Narrative:
We was originally going to have a narrative in our music video, however due to the short filming time, we was unable to achieve that. Looking back at Adele's previous music videos, we noticed that she doesn't have any narratives, instead there was alot of performance. We thought of leaving it without a narrative didn't matter as much, as our own artist didn't have them either.
•Blackpool:
We wanted to go to Blackpool as the scenery was really nice, and we thought we could get really good shots on the beach. However, the filming days were too short, we then realised that we already had more than 180 clips, with excellent locations in them, so going to Blackpool and adding more clips would be too much hassle.
Wednesday, 30 November 2011
Comparing AS to A2; JUGGLING EVERYTHING
In A2 media, we separated our group to balance things out.
Two of the students working on the video editing, one student working on the blog, and the other student working on the print based work.
However, we all got together for a few minutes each lesson to discuss if something should be added to each others work.
• Video work
Because our deadline was a little sooner than last year's, we had to film in a short period of time, therefore it was stressful to get all the filming done in the amount of time we have originally planed. Because we had a copy of dates of when to film, what types of shots and the locations, we was organized, and therefore we completed all the filming the time set.
AS media last year was less stressful as we had to finish all the blog work before we started filming, also there wasn't any print based work to be done, making it easier and faster for us to complete the project.
One similarity in both years is the group work and communication.
• Print based
We separated our group to balance the print based work and the blog work.
We have one student who does photography in our group, and we all came to an agreement that he should edit the poster and the album cover. However, everyone always got together for a few minutes each lesson, to discuss if there's anything that could be done to make the print based work look professional as possible.
There wasn't any print based work to be done in AS.
• Blog
In A2, there had to be more blog work to be done, and we had a target set to how many posts we should have done by the end of the project. Because we had to do more posts, we looked into more of last years work and took ideas from their posts and interpreted them into ours. It was more stressful than AS media as we had to be more creative to add interesting and useful posts to our blog.
In AS, the blog work had to be done before we started filming. There wasn't a lot of posts that had to be done except for the helpful ones such as, story board, shot list and location research... etc.
One similarity between the two years is that we still worked together and commented on each others posts, to see if any work can be improved.
Two of the students working on the video editing, one student working on the blog, and the other student working on the print based work.
However, we all got together for a few minutes each lesson to discuss if something should be added to each others work.
• Video work
Because our deadline was a little sooner than last year's, we had to film in a short period of time, therefore it was stressful to get all the filming done in the amount of time we have originally planed. Because we had a copy of dates of when to film, what types of shots and the locations, we was organized, and therefore we completed all the filming the time set.
AS media last year was less stressful as we had to finish all the blog work before we started filming, also there wasn't any print based work to be done, making it easier and faster for us to complete the project.
One similarity in both years is the group work and communication.
• Print based
We separated our group to balance the print based work and the blog work.
We have one student who does photography in our group, and we all came to an agreement that he should edit the poster and the album cover. However, everyone always got together for a few minutes each lesson, to discuss if there's anything that could be done to make the print based work look professional as possible.
There wasn't any print based work to be done in AS.
• Blog
In A2, there had to be more blog work to be done, and we had a target set to how many posts we should have done by the end of the project. Because we had to do more posts, we looked into more of last years work and took ideas from their posts and interpreted them into ours. It was more stressful than AS media as we had to be more creative to add interesting and useful posts to our blog.
In AS, the blog work had to be done before we started filming. There wasn't a lot of posts that had to be done except for the helpful ones such as, story board, shot list and location research... etc.
One similarity between the two years is that we still worked together and commented on each others posts, to see if any work can be improved.
Comparing AS to A2; EDITING PROCESS
• Style of editing
Editing the videos in AS was easier, because there wasn't a lot of clips and the background music wasn't too hard to match the short film. In sense of cutting the clips to the right moment of the music, where the tension builds up, and the clip has to change.
However, with A2, there has to be the music that we have chosen. Because we have included performance in our video, it was a little bit harder and complicated to edit, as the lip syncing of our performers and the words on the song had to be in sync with each other in order to produce a video that's almost professional looking. Also, because we have chosen a slower song, our editing (cuts) have to be slower, or otherwise, it would look out of place, because the change of shots wouldn't match slow beats of the song.
One similarity on editing the short film and the video is that, we still used some effects such as slow motion and fades. We carried on using effects to add more texture and make our clips more interesting, and also to set the right mood of genre of the music and film.
• Complexity
• Time management
Time management was harder in A2 than in AS, as we had more filming, editing and blog work to do. Therefore we had to be more organized to balance things out. We each all had a copy of dates, to film, edit, and blog work to keep up to date.
However, in AS, time management was not as hard, because the deadline was further into the year, and we had more time for the production, including thinking of the short story.
One similarity between the two years, is that we all had dates of when to do the stuff, by doing so, it gave us a guideline and keep us on the track to meet our deadlines.
Editing the videos in AS was easier, because there wasn't a lot of clips and the background music wasn't too hard to match the short film. In sense of cutting the clips to the right moment of the music, where the tension builds up, and the clip has to change.
However, with A2, there has to be the music that we have chosen. Because we have included performance in our video, it was a little bit harder and complicated to edit, as the lip syncing of our performers and the words on the song had to be in sync with each other in order to produce a video that's almost professional looking. Also, because we have chosen a slower song, our editing (cuts) have to be slower, or otherwise, it would look out of place, because the change of shots wouldn't match slow beats of the song.
One similarity on editing the short film and the video is that, we still used some effects such as slow motion and fades. We carried on using effects to add more texture and make our clips more interesting, and also to set the right mood of genre of the music and film.
• Complexity
• Time management
Time management was harder in A2 than in AS, as we had more filming, editing and blog work to do. Therefore we had to be more organized to balance things out. We each all had a copy of dates, to film, edit, and blog work to keep up to date.
However, in AS, time management was not as hard, because the deadline was further into the year, and we had more time for the production, including thinking of the short story.
One similarity between the two years, is that we all had dates of when to do the stuff, by doing so, it gave us a guideline and keep us on the track to meet our deadlines.
Comparing AS to A2; AMOUNT OF FILMING
The amount of filming in A2 differs alot from the filming in AS as there had to be more clips in the music video, because of the wide variety of scene locations and the three performers.
In order to produce a good music video, we wanted to film three shots each, of the girls in every location that we used, and from them shots, we took the best ones and included it in our video. The filming took a lot of time because for each and every shot that we did, we wanted them to be different from each other, so we can have more texture to our video.
In AS, filming didn't take as long, as we didn't need a lot of different locations and a lot of actors, however, filming the same scene more than once to get the perfect shot, is one of the similarities.
In order to produce a good music video, we wanted to film three shots each, of the girls in every location that we used, and from them shots, we took the best ones and included it in our video. The filming took a lot of time because for each and every shot that we did, we wanted them to be different from each other, so we can have more texture to our video.
In AS, filming didn't take as long, as we didn't need a lot of different locations and a lot of actors, however, filming the same scene more than once to get the perfect shot, is one of the similarities.
Comparing AS to A2; EQUIPMENT USED
In A2 media, we used the college studio, and because we wanted to make our final piece authentic, we used different light settings using the professional lightings that were already in the studio. Also, we thought of taking advantage of the professional cameras. We used all three of them because the quality was better, and we wanted the studio scenes to look realistic. We also had the chance experiencing the control panels in the studio, for example, controlling which cameras should be used during performing, (cutting between the three cameras) adding effects and controlling the volume, etc.
Most of the new equipments were from the media studio, and in AS media, we didn't use a wide variety of equipments because "studio scenes" were not necessary.
However, familiar equipments were used in both projects, such as the tripod, and the digital cameras.
-Picture taken while recording
(Tripod and digital camera)
-Picture taken while editing on the control panels
Most of the new equipments were from the media studio, and in AS media, we didn't use a wide variety of equipments because "studio scenes" were not necessary.
However, familiar equipments were used in both projects, such as the tripod, and the digital cameras.
-Picture taken while recording
(Tripod and digital camera)
-Picture taken while editing on the control panels
Comparing AS to A2; FILMING PROCESS
Media in AS is different from media in A2, as it is more complex, however, similarities can still be found such as the editing process and equipments.
Filming Process:
• There was more preparation that went into A2 than in AS.
We had to research more locations in A2 because we didn't want our music video to be set out in the same place and be plain, and most music videos are set in different locations. However, in AS, we didn't have to have a lot of locations as there was no need because it was just a short film that people would still be able to understand, therefore, one or two locations should be enough to tell the short film. Some similarities were using Google Maps to look at suitable locations, and looking at BBC Weather for the forecast, because we wanted the lighting to be the same, if not similar.
• The costume research was done most in A2, because just like music videos, there are a lot of costumes to make the performer(s) stand out, and we wanted to do the same. Also, in AS, we didn't have to worry about costume as much as in A2, because the short film didn't have a specific genre, in which we had to relate the costumes with. For example, if we did a hip hop music video, our costumes would be dancing clothes, but in a short film it doesn't matter as everything has to be realistic, and not too artificial. We used Google Images to search for outfits, and searching the artists' dress sense, so we could take inspiration from it for our own video.
• Overall, the filming process had more planning in A2 than AS, because this time we were making a longer video from start to finish, and we wanted it to look professional, so we had to plan everything out very carefully and step by step. However, in AS, we were just making a short trailer for a film, so every scene didn't have to relate, as they would have just been taken out from the "full" film footage. Using a storyboard in both projects helped alot, because we then had a guideline to help us plan out the scenes that were mostly needed to make our story/ video make sense.
• In A2, we were free to have any shots, scenes and story, as we had to come up with our own film, so it was easier. However, being free with our minds in A2 wasn't quite a good thing. Because this time we had a song, and everything we did had to relate to the singers' emotions and their song. For example, the story line, the editing (slow cuts/ fast cuts) the costumes and the locations. It was a little bit harder because we had to direct and film through someone else's emotions. But similarities were researching other videos on YouTube that had the same movie and music genre, and by doing so, it gave us more inspiration for our whole production. Also, we still had a chance to put our own ideas into it, in both AS and A2.
Filming Process:
• There was more preparation that went into A2 than in AS.
We had to research more locations in A2 because we didn't want our music video to be set out in the same place and be plain, and most music videos are set in different locations. However, in AS, we didn't have to have a lot of locations as there was no need because it was just a short film that people would still be able to understand, therefore, one or two locations should be enough to tell the short film. Some similarities were using Google Maps to look at suitable locations, and looking at BBC Weather for the forecast, because we wanted the lighting to be the same, if not similar.
• The costume research was done most in A2, because just like music videos, there are a lot of costumes to make the performer(s) stand out, and we wanted to do the same. Also, in AS, we didn't have to worry about costume as much as in A2, because the short film didn't have a specific genre, in which we had to relate the costumes with. For example, if we did a hip hop music video, our costumes would be dancing clothes, but in a short film it doesn't matter as everything has to be realistic, and not too artificial. We used Google Images to search for outfits, and searching the artists' dress sense, so we could take inspiration from it for our own video.
• Overall, the filming process had more planning in A2 than AS, because this time we were making a longer video from start to finish, and we wanted it to look professional, so we had to plan everything out very carefully and step by step. However, in AS, we were just making a short trailer for a film, so every scene didn't have to relate, as they would have just been taken out from the "full" film footage. Using a storyboard in both projects helped alot, because we then had a guideline to help us plan out the scenes that were mostly needed to make our story/ video make sense.
• In A2, we were free to have any shots, scenes and story, as we had to come up with our own film, so it was easier. However, being free with our minds in A2 wasn't quite a good thing. Because this time we had a song, and everything we did had to relate to the singers' emotions and their song. For example, the story line, the editing (slow cuts/ fast cuts) the costumes and the locations. It was a little bit harder because we had to direct and film through someone else's emotions. But similarities were researching other videos on YouTube that had the same movie and music genre, and by doing so, it gave us more inspiration for our whole production. Also, we still had a chance to put our own ideas into it, in both AS and A2.
Saturday, 19 November 2011
Analyse: Our own video
Music video demonstrates genre characteristics
Our music genre is soul/ rnb.
In most Soul/ rnb music videos there is a lot of studio scenes, where the main performer is all alone singing and showing his/ her reactions. As “Set Fire To The Rain” has no music video, we researched some of Adele’s songs and their music videos, and found that there isn’t really much narratives to the song, instead they only show studio cuts or just walking around with emotion. To keep tradition with Adele’s previous music videos, we decided to not do a narrative as most of her videos don’t and instead keeping the theme of walking around with emotion and a lot of studio scenes.
Relationship between lyrics and visuals
The relationship between the lyrics and visuals can be seen through the performer’s actions. They show their emotion by exaggerating their actions E.G. as if they’re almost about to cry. Because of the sad song, the performers sometimes hold their hands against their chest to show the audience and emphasize their heart ache. Also, the performers are seen walking around in different locations, this emphasizes their loneliness after their break up, as they walk through the areas in which the performer and her past lover had once enjoyed.
The relationship between music and visuals
The pace of our chosen song is slow, and therefore our editing is slowed down to match the beat of the song, effects such as black and white shows the difference between the past and present (black and white for when the performers walk around the sentimental locations). Slow motion is also used to add more texture to the video.
Visual style of artist
A lot of close ups has been used in our music video, again to emphasize the performers’ feelings and emotions, also to keep the themes of Adele’s previous music videos as they all have close ups due to the fact that they’re all sad songs, and the past directors also wants to highlight Adele’s feelings and emotions.
Reference to notion of looking
Females are most likely to be emotional than males. Our music video shows the three women overcome their fear of being mistreated emotionally and physically by the male. The lyrics is saying that the woman has noticed the man’s actions and that she is ready to let things go, however she can’t, as her love for him is too strong. Just like most females, they are very vulnerable, and especially when it comes to break ups. The audience can relate to our performers, as they all have vulnerable actions, for example:
•
Sadness- shown through actions, looking down
•
Heart ache- hands over chest
•
Loneliness- alone in the studio and when walking around
Reminiscing- walking through the locations where the couples had enjoyed their moments together
Intertextual Reference
Because we wanted to do a similar yet simple video, we took some ideas from Adele’s previous videos, such as no narration, a lot of close ups, loneliness of performer and studio scenes.
Wednesday, 2 November 2011
Magazine advert design 1
ve Marina and The Diamonds 'The Family Jewels'
As Marina is a famale, the target audience seems to be female, her positioning in the album cover is quite possibly portrayed as being sexual, so the target audience could be Men as well. The font is quite quirky so is probably aimed at the younger generation of teenagers and younger adults; it is quite a femanin font aswell which would attract the female audience even more. The background is flowery and the colours would also suggest that it is aimed at females.
The font in the artists name and title is in a "hand written" font, it appears to be quite messy and natural. The large font makes it clear and easy to read for the viewer. This creates the message that she is imperfect. The font is also white, this means that the title and the artists name stand out from the rest of the dark background.
The image of marina covers the whole of the page, taking most of the attention. The fact that she is lying down, tilting her head backwards slightly. This gives an unusual feel to the artist. The viewer cannot see if Marina is wearing clothes or not, her facial expression and the way her head is tilted back may suggest that she is being promiscuous and being made to look like a sexual object. The background is quite girly yet old fashioned which is also quite quirky, however it is quite dull as well, this is a positive attribute as it helps her glowing face and the title stand out and grab more attention. The advert does seem to represent women in a negative way, as she looks quite promiscuous. Marina and The Diamond's music has quite a different style, this is represented in the advert with the unusual writing and her unusual positioning.
Magazine advert design 2
Mariah Carey E=MC² Although there is quite a lot going on in this advert (Artists name, date, description, review/star rating, songs included, where you can buy etc ) The artist is centre of attention. Just like marina and the diamonds gig poster it seems to target females because she is a female herself, however due to the way she is positioned and the fact that she seems to be wearing nothing behind the fur she s holding against her, it would suggest that it is aimed at males too because she seems to be quite sexual and promiscuous. the black background makes the artist stand out more, even though she has a black and white tint the background contrasts against her and makes her look glowing, so she stands out more. The colours of the writing within the advert are bright pink which stands out from the black and white picture; this also attracts females and puts across that the album is quite girly. The font is quite simple; however the colours attract all of the attention. The font sizes are different throughout the advert, the words 'Mariah' and 'E=MC²' are bigger to attract the most attention, as they are the most important for the readers eyes to see.The advert is portrait, so the positioning of the artist standing up vertically draws you in and makes most of the space.There is a lot of information on this advert; the space is made use of with the positioning of the information. The information is kept to the left side of the advert and at the bottom to keep it looking organised and leaving the artist still the centre of the advert. The advert has as much information on it as possible, this ensures that the viewer can have as many ways to purchase the album and be informed as much as possible to increase sales.The titles of some of Mariah Carey’s hits are displayed to attract fans that have already heard them on the radio or downloaded them for example, to be persuaded to buy the whole album.
Tuesday, 1 November 2011
Analysis -album cover 3-
•Selena Gomez - When The Sun Goes Down
The album cover looks very elegant and classy with the use of old fashioned text style and the image used of the artist positioned at the center of the cover. The font used looks as though it is a modern type face as it was meant to replace the out dated look of the old style font with a newer, younger and more 'pop' image, which the artist has used as it can now be related back to her targeted audience, ages between (10-20) for the more newer generation in today's society. The black background is used to highlight the white coloured text, which enables it to be eye-catching to the audience. However The album cover looks quite creative as it features the artist dressed as though she has gone back to the 60's.
Analysis -album cover BACK-
CD Cover Analysis: Back of "21"
The one thing that each CD's have on the back cover is that they all have codes, bar-codes as well as the logo of the record label for the artist. Additionally they will have a print on the bottom of the cover any relevant websites to do with the artist, labels or the artists Facebook page or either their Twitter page which the audience can view. There is also a small print of the copyright laws on the bottom of the page to reinforce to the audience that it is a legal concept. However the back cover of the CD's for each of these individual covers have similar context between the themes set on the front of the page and on the back, which makes it look professional.
Analysis -album cover 2-
•Kesha - Cannibal
This album cover is another creative Cd cover as it uses vibrant colour's for the text therefore stands out from the black background. The font used is quite distinctive, it is very structured to express the mood of which artist is supposedly meant to be in, in this case its darkness and gloomy type of mood. Additionally the album cover features a close up image of the artist's face at the center of the cover there is also a "torn effect" going down the page to emphasize on the mood of the artist and it is also used to express the emotion and feeling the artist is going through however the use of colourful, vibrant colours such as yellow, gold and blue within the cover allows the image and the text attract attention to the targeted audience. Furthermore the target audience to this group would be those who are in there teens and older (14-30's)
Analysis -album cover 1-
•Florence and the Machine
The cover is an unusual, but creative album cover as it features the artist wearing a lung around her neck. The background colour is black, the only colour in the Cd cover is the artist herself as she is dressed in white, therefore this enables the artist to be able to stand out on the cover, as it stands out against the black background. The font used for the album cover gives it the hand written/script effect, which makes it look quite feminine therefore this can be related back to the artist as she is a female artist herself, Additionally the word 'Lungs' on front of the album is in white coloured large text style, which makes it eye catching to the audience as it stands out in the background. The targeted audience for this album cover isn't specific but by looking at the text styles and colour used, suggests that it is targeted at a more mature age group between the ages (15-30)
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