Analyse: Our own video

Music video demonstrates genre characteristics

Our music genre is soul/ rnb.

In most Soul/ rnb music videos there is a lot of studio scenes, where the main performer is all alone singing and showing his/ her reactions. As “Set Fire To The Rain” has no music video, we researched some of Adele’s songs and their music videos, and found that there isn’t really much narratives to the song, instead they only show studio cuts or just walking around with emotion. To keep tradition with Adele’s previous music videos, we decided to not do a narrative as most of her videos don’t and instead keeping the theme of walking around with emotion and a lot of studio scenes.

Relationship between lyrics and visuals

The relationship between the lyrics and visuals can be seen through the performer’s actions. They show their emotion by exaggerating their actions E.G. as if they’re almost about to cry. Because of the sad song, the performers sometimes hold their hands against their chest to show the audience and emphasize their heart ache. Also, the performers are seen walking around in different locations, this emphasizes their loneliness after their break up, as they walk through the areas in which the performer and her past lover had once enjoyed.

The relationship between music and visuals

The pace of our chosen song is slow, and therefore our editing is slowed down to match the beat of the song, effects such as black and white shows the difference between the past and present (black and white for when the performers walk around the sentimental locations). Slow motion is also used to add more texture to the video.

Visual style of artist

A lot of close ups has been used in our music video, again to emphasize the performers’ feelings and emotions, also to keep the themes of Adele’s previous music videos as they all have close ups due to the fact that they’re all sad songs, and the past directors also wants to highlight Adele’s feelings and emotions.

Reference to notion of looking

Females are most likely to be emotional than males. Our music video shows the three women overcome their fear of being mistreated emotionally and physically by the male. The lyrics is saying that the woman has noticed the man’s actions and that she is ready to let things go, however she can’t, as her love for him is too strong. Just like most females, they are very vulnerable, and especially when it comes to break ups. The audience can relate to our performers, as they all have vulnerable actions, for example:

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Sadness- shown through actions, looking down

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Heart ache- hands over chest

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Loneliness- alone in the studio and when walking around

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Reminiscing- walking through the locations where the couples had enjoyed their moments together

Intertextual Reference

Because we wanted to do a similar yet simple video, we took some ideas from Adele’s previous videos, such as no narration, a lot of close ups, loneliness of performer and studio scenes.