For our music video, a lot of our group ideas were taken from a number of other music videos as there is no original video for the song made by the artist (Set Fire To The Rain, Adele) so we will need to make our own narrative to the song, therefore this means that the lyrics to the song are essential as they help reflect the main protagonist with the (feelings/emotions she's going through).
In order to achieve this, we looked at music videos from various artists, including Adele herself, of whom the song belongs too. We were trying to take similar ideas from Adele's previous music videos in order to get a similar style of her work (intertexuality), therefore, by looking at a number of her videos such as "Rolling in the Deep", we were influenced by some of the locations in the "studio" to suit the song.
However, our costumes were based on our targeted audience which was between 14-30 years of age in order to keep the style throughout, this style used was casual but wearing some of the latest fashion clothing on the high street.
We developed a number of ideas whilst researching videos by artists Adele, http://www.youtube.com/watch?v=hLQl3WQQoQ0 we found the use of narrative and performance aspects of this music video stood out to us along with the tracking shots and the montage of the video to go along with the beat of the music.
In order to achieve this, we looked at music videos from various artists, including Adele herself, of whom the song belongs too. We were trying to take similar ideas from Adele's previous music videos in order to get a similar style of her work (intertexuality), therefore, by looking at a number of her videos such as "Rolling in the Deep", we were influenced by some of the locations in the "studio" to suit the song.
However, our costumes were based on our targeted audience which was between 14-30 years of age in order to keep the style throughout, this style used was casual but wearing some of the latest fashion clothing on the high street.
We developed a number of ideas whilst researching videos by artists Adele, http://www.youtube.com/watch?v=hLQl3WQQoQ0 we found the use of narrative and performance aspects of this music video stood out to us along with the tracking shots and the montage of the video to go along with the beat of the music.
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