Production Treatment

"Adele- Set fire to the rain''
Duration: The duration of the music video is 4 minutes and 1 second.
Song Meaning: Our video is about a relationship, which is coming to an end. Guy meets girl, he is wonderful and she falls for him really quickly. He is a nice guy and he tells her all things great things about her, but really they were all a lie and now she is left with a broken heart. He continually tries playing games with her and no matter how hard she fights, she will never win, therefore there's nothing she can do to fix the relationship. As hard as she doesn't want to let him go, she breaks it off, to save herself from further heartbreak.
Audience: Our target audience will be mostly in the younger generation as they can reflect there own relationships to Adele's song, however this is not certain as other audiences in different age groups would listen to Adele's song which is pop, soul and blues genre. In addition to this we have to make sure that we can attract the younger audience between the ages of 12-30, but we will try and make it appeal to an open age range, as she has a massive cross age group appeal as it is a universal theme, which will reflect a lot of people especially those in a (break up) relationship
Resume: Our video is about a relationship coming to an end.
There is no original video for this song made by the artist so our group will have to make our own original narrative to the song. The lyrics are essential as they reflect the pain of the main protagonist. The male figure is presented as someone who was almost perfect but actually turned out to be a let down as he played games with her, as suggested in the lyrics
"And the games you'd play, you would always win, always win." reflects this.
Therefore in our video, we want to present the sense of bitterness that can be portrayed through actions played by the 3 main characters as well as lyrics. With in the video, there are going to be three main characters (all females) and then a male character in parts of the video to go with the narrative of the video. All three of the girls will still bitter about the break up while siniging and acting. We have ideas such as the ex stalking the new couple and reminiscing of when she was with him and when they did that..

Suggested elements made in our focus meeting:
1) Three young girls who lost themselves in a relationship and are finding it hard to get over, they shall almost narrate the video by being the main story focus and narrating the new relationship. during most of the scenes in the music video the three girls shall be lip syncing.
2) A young male who recently broke up with the same three girls and now there will be flash backs of when he spending time with them individually.
3) We want to use relevant costumes, with the latest clothes that are on the market to be worn. dresses, jackets, blazers, heels, scarfs (when outside) to be worn and the way she dresses has to portray that she feels good about her self, at the fact that she had to break it off in the end, to save herself from further heartbreak.
SFX- we will be making these decision in the post production time
Recording Days:
As a group we have decided to to spend roughly three weeks on recording the music video, therefore that will be leaving us to spend two weeks on doing the post production work, which includes the editing process, insertions of transitions, sound and overall polishing of the piece. However we will be spending to do the cd cover and poster within the post-production time.