We used technology from the very start of the project. Before choosing our final song, we used the internet (Google) to research other music genres such as hip hop, pop, indie etc and decided to look at a few songs and videos (YouTube) within the genre to listen to the beats and look at their “traditional” music video ideas.
For example: RnB songs= slow cuts, lots of close ups and a narrative
Hip Hop songs= fast cuts, no narrative and lots of dancing
After picking our genre (Soul/ Pop) and looking at a popular artist (Adele) we decided to look at a few of her music videos to note down specific techniques that her directors have used. (wide range of close ups, no narratives and slow pace editing)
Other uses of the internet (Mostly Google and YouTube):• To look up Adele’s background information and achievements
• Meaning behind “Set Fire to The Rain” lyrics- so we could analyse them and give us ideas for our own video
• Location research
• Costume research
• Examples of other artist’s digi pak and posters
By using the internet, it has enabled us to take inspiration from other artists and create our own unique ideas.
•Hand held camera:
We were given a hand held camera which was useful to us, due to the fact that it’s small, lightweight and easy to carry around, making it possible for the group to film in different locations and achieve great shots.
Even though the camera was small, it also had “Auto Focus” built in. This was helpful as it focused on what we wanted it to focus on, and make the background blurry, adding an interesting effect and less hassle in editing the clips on the computer later. The only disadvantage is that sometimes the quality can be bad.
•Professional Cameras:
We had the chance to record in the Media Studio and use the professional cameras, which gave us the advantage of filming scenes with a great and better quality than the handheld camera. We used all three cameras so we could get a wide range of shots from different angles and shots itself (Close ups, extreme close-ups, wide angles).
•Control Panels:
We also got the chance to experiment with the control panel aswell. We were able to add effects and switch from camera to camera while shooting, this also made it easier for us when editing the final clips, as they have already been edited using the control panel.
•SLR Camera:
Using an SLR Camera for our photo shoot (album cover and poster), we were able to have an outstanding quality of pictures that we could use for our digi pak and poster. Most, if not, all digi paks and posters are taken with a professional camera to achieve the high quality and blurred backgrounds. We wanted our print based work to look as professional as other artists, therefore we decided to use an SLR. We did achieve the blurred and high quality images for our final print based work making them look almost professional.
•Final Cut Pro:
We used a program called “Final Cut Pro” on the Apple Mac to edit our music video.Because we had a little over 180 clips, it was hard for us to find the best clips, we therefore decided to make three separate folders for each performer, and a separate folder for outside scenes. By having folders, it has helped us become organized making it easier to find all the good clips.
The most important use of Final Cut Pro was editing the actual clips and putting them together.We used the razor tool to cut down all the clips to make room for other ones. The pace of editing was slower as the song has a slow beat and also added effects such as slow motions to make it more interesting. We didn’t add a lot of effects as we wanted it to reflect to Adele’s previous music videos, which hardly has any effects other than slow motions. Fades were then added in between some of the clips to make a smoother transition, however, being influenced by other artists music video, we saw that they don’t have smooth transitions, however it just cuts to the next clip straight away- this is what we did in some clips when the beat of the song drops and become faster than the rest.
When making the CD panels and the magazine, we used a program called “Adobe Photoshop”. This software allows people to create and edit images to a professional standard. Using the best four pictures from our “photoshoot” we edited each one of them and set their saturation, brightness and contrasts to make them more appealing to the eyes. There are a lot of tools on Photoshop that we used to make it look more interesting, such as the crop tool, lasso tool, feathering tool etc..
After editing the pictures, we then added texts on them for more information about the CD and other information about the artist. All the work on Photoshop has helped our print based work look more professional.
We were given a hand held camera which was useful to us, due to the fact that it’s small, lightweight and easy to carry around, making it possible for the group to film in different locations and achieve great shots.
Even though the camera was small, it also had “Auto Focus” built in. This was helpful as it focused on what we wanted it to focus on, and make the background blurry, adding an interesting effect and less hassle in editing the clips on the computer later. The only disadvantage is that sometimes the quality can be bad.
•Professional Cameras:
We had the chance to record in the Media Studio and use the professional cameras, which gave us the advantage of filming scenes with a great and better quality than the handheld camera. We used all three cameras so we could get a wide range of shots from different angles and shots itself (Close ups, extreme close-ups, wide angles).
•Control Panels:
We also got the chance to experiment with the control panel aswell. We were able to add effects and switch from camera to camera while shooting, this also made it easier for us when editing the final clips, as they have already been edited using the control panel.
•SLR Camera:
Using an SLR Camera for our photo shoot (album cover and poster), we were able to have an outstanding quality of pictures that we could use for our digi pak and poster. Most, if not, all digi paks and posters are taken with a professional camera to achieve the high quality and blurred backgrounds. We wanted our print based work to look as professional as other artists, therefore we decided to use an SLR. We did achieve the blurred and high quality images for our final print based work making them look almost professional.
•Final Cut Pro:
We used a program called “Final Cut Pro” on the Apple Mac to edit our music video.Because we had a little over 180 clips, it was hard for us to find the best clips, we therefore decided to make three separate folders for each performer, and a separate folder for outside scenes. By having folders, it has helped us become organized making it easier to find all the good clips.
The most important use of Final Cut Pro was editing the actual clips and putting them together.We used the razor tool to cut down all the clips to make room for other ones. The pace of editing was slower as the song has a slow beat and also added effects such as slow motions to make it more interesting. We didn’t add a lot of effects as we wanted it to reflect to Adele’s previous music videos, which hardly has any effects other than slow motions. Fades were then added in between some of the clips to make a smoother transition, however, being influenced by other artists music video, we saw that they don’t have smooth transitions, however it just cuts to the next clip straight away- this is what we did in some clips when the beat of the song drops and become faster than the rest.
When making the CD panels and the magazine, we used a program called “Adobe Photoshop”. This software allows people to create and edit images to a professional standard. Using the best four pictures from our “photoshoot” we edited each one of them and set their saturation, brightness and contrasts to make them more appealing to the eyes. There are a lot of tools on Photoshop that we used to make it look more interesting, such as the crop tool, lasso tool, feathering tool etc..
After editing the pictures, we then added texts on them for more information about the CD and other information about the artist. All the work on Photoshop has helped our print based work look more professional.
•A website called Blogger helped us to gain more feedback from our teachers and other students about our video and posts. We upload posts about our stage-by-stage work leading up to our final piece. With this being open to our teachers, we are able to edit our posts to make them more detailed, gaining us a higher mark.
• We used a program called "Preview" on the computers to print screen important pages, so we could put them on the blog and explain what and how we are editing everything.
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