Evaluation Question No. 3

After we finished the Adele 'Set fire to the rain' Music video, we decided as a group to publish the final music video onto 'Youtube' which is a worldwide video-sharing website and we also put in onto a social networking service and website known as 'Facebook'. We decided that we want to publish it onto these two sites because we thought it would be the best place in order to get a range of people to give us feedback for our music video, and also fit our specific target audience (14-30) We asked the audience to give feedback on our finished music video. We asked them what there overall response to the video was any positives or negatives about the video and why? Here is what was said:

Audience Feedback from Facebook:

Overall responses to the video:

Lip syncing was really good

Good ideas used - Locations

The creativity of the video.

Great body movement

Excellent costumes and makeup

Starting of all three characters

Great ending of all three girls

Strenghts and Weaknesses:

Feedback by Abu:

"The camera use of close ups, long shots and use of hand held effect was great as it made it look realistic and very professional!"

Feedback by Ateeka:

"The acting was really convincing, credit must be given to your studio shots and to your excellent choice in location.Well done it's brilliant ♥"

Feedback by Najma:

"I thoroughly liked the use of slow motions three times in the music video"

Feedback by Sabrin:

"OMG i love this song & great work."

Feedback by Kwame:

"Lip sync pretty good, good close ups, good range of locations. Pretty amazing overall and the hand held aint bad neither the scenes seem to repeat"

Feedback by Nikola:

"Looks great, only critisism I would give is that the lip syncing wasnt always in place"

Audience feedback from Youtube

Feedback by GAthIV:

"Very well done, it is a very good video for a start. I really liked how you guys filmed in different locations. However, the camera quality sometimes reminded me of

my first Nokia camera."

Feedback by Anwarboy786:

"Great video! love the trio here, so emotional :'( ! =D"

After requesting feedback from Facebook audience, our music video received really positive feedback. Most of our feedbacks pointed out the acting skills which look realistic and professional, and this immediately stimulated interest. Also the use of the slow motion, which we used three times in the video, also seemed to get really good feedback.

On the negative side, one comment was made that the lips sync was out of place twice in the music video, but other than that they thought it was excellent.

The audience’s overall response from the video was that we had used a wide range of different shots, from close up shots to location shots; which was eye catching and made it very interesting. The use of different types of shots encourages the audience watching the music video to perceive it in different ways, and also creates a successful and professional feel towards the music video.

Another response to the video was that the shots were changed to match the beat/rhythm of the song. Yet another positive comment which was made was about the final scene, many of

the audience thought it was a really creative idea, when the three characters walked down the alley way, which then faded into black. They also enjoyed the fun theme that ran throughout our video as it linked with the genre of the song.

Other positive comments which we received were about the use of costumes and makeup which we did for the music video. We made a decision within the group what we thought would look best for the music video because the storyboard has changed, we decided to wear different styles of clothes (Blazers, dresses, floral tops, fur coats etc). We decided these as we thought they could relate back to our targeted audience and matched it to the type of clothes they would wear, and we wanted to do something which was creative and stylish. Another strength that was given was the lip-syncing, apart from one clip, when 'Nikola' thought that the lip-syncing was sometimes out of place in the music video, therefore suggestion for improvement was on the lip syncing as it was off in some parts of the song only by a split second. Kwame commented saying we repeated some scenes throughout the music video, so if we could do it again, we would choose more locations.

Overall, the feedback we were given was generally positive, as the audience particularly like the continuity of shots, the slow motion, acting, and the creativity we used made it looked professional throughout the video. Another feature the audience seemed to like was the locations used, which gave the video an authenticity that suited the genre of the video From our audience feedback we have learnt a lot, the audience feedback picks out both positives and negatives about the music video and it allows us to get an idea of what people think of it, and what can be done to improve it.

By looking on our youtube account we can see the feedback from our music video by looking at our views. It is clear that we have attracted the right audience that we set out to. So far 69.2% females and 30.8% males have viewed our music video, with 51.6% within the age group of 13-17. The ratings continue to go down the higher the age group. This tells us that we have succeeded with reaching the target audience for our music video.

Printscreens:
YouTube:


Other Facebook feedbacks: