The techniques in the various media used in both the music video and digi-pack are consistent. Many of our ideas have been carried out from the main product to the supporting magazine poster and CD cover. Ultimately the song is very strong, we had to be quite consistent with what we were doing in the music video and ancillary texts in order to produce a successful piece of work. We carried similar ideas throughout the music video and put it into our magazine poster and CD covers this shows that we have kept the ideas/themes consistent and strong even whilst producing our promotional packages etc. When designing the poster, we got idea's from our chosen artist Adele's album covers and posters were designed and from there created something similar. After creating a number of posters, we asked decided as a group with poster best fitted our target audience (14-30), which best suited our chosen theme.
The almost transparent black layer around the page of the magazine poster highlights the image of the three main characters on the poster, it also contrasts with the colour scheme used white and grey for the font text this is so that the audience can gain a vintage dimension to the artists musical abilities. The variety of font size is important as it accentuates the 'OUT NOW TO BUY IN STORES & AVAILABLE FOR DOWNLOAD', which entices the consumer with persuasive language and also a key sales tactic, leading to the box with our front CD panel to our album over, with 'Adele 21' written on top of the cover. We chose to put the number 21 as its relating back to Adele. however the text is put in lime green to emphasize the importance of the age - it reflects her age at the beginning of production. The color green also shows a side to the album that is yet to be explored.
As a group we tried to keep the CD panels, posters etc all consistent, we achieved this by making sure there were similarities to colour pallet and the use of the striking font colour used (white, grey) to blend in with the costumes of the characters (gold, red,black) to create instinctive connotations. The front cover consists of a still image taken from the location trinity bridge which was one of our main mise en scene used throughout our music video therefore we took the image during the night to make it look effective. The background used for both our CD panels and magazine poster was black, so that the images and fonts could stand out, because we used such vibrant colours, therefore this creates a sense of realism, the fact that we aren't paying attention to the camera, creating a natural image.
The strong themes and relations between the ancillary text and main product help advertise the overall feel of the product to the audience.the central theme has kept constant throughout our project and that the main characters of the music video (the three girls) were presented on the CD casein a similar light to the character in the main product, so the audience can create a link between the two. The same theme is used on the magazine advertisement as this is the most appropriate thing to do when promoting the CD. Overall we feel the range of techniques used across our poster and CD covers are used cleverly.
The back cover is essentially a image of the three girls standing which is an enlarged version, however applying the songs which are available on the album are wrote on the back whilst
applying continuity to the theme of the fonts, symbols and conventions of a digi-pack overall.
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