Magazine Advert Analysis

This magazine advert is basic and simple. But as a group we believe that it serves its purpose to advertise the artists new single, in this case is ‘set fire to the rain’. The colour scheme is black, white, gold and red, which contrasts with each other, which makes the poster appealing to the eye. The artists name is at the bottom left hand side of the page, which is conventional as people would most definitely expect it to be there. We have tried to keep the font style simple just like the original album cover, however we have kept the size reasonably big, so it attracts our audience. The image is a long shot of all three girls to show who the main characters are in the music video. Their style refers to the modern style, which directly tells the audience that it is a modern song. Their posture emphasizes the emotion through out the song, which is unhappy. It is obvious that this magazine advert appeals to both genders, because of the colours used in the text, doesn’t target one specific gender as the font colour used is neutral therefore its eye catching to both genders. It has the important information written in a bigger font to make it stand out. Audiences are informed immediately that the album is ready to buy in stores and

Distribution and Marketing
Technological convergence:
It includes website links that audiences can look out for Adele's latest new, eg new songs, interviews and videos.
Aswell as having links to the artists' sites, it also has a Facebook page, which targets more people as it is a social networking site, and the popularity of the targeted audience (13-45) already have a Facebook account, this widens the popularity of the artist.
Another modern technological convergence is the Blackberry Code on the actual poster. People who own the smartphone will be able to scan the bar code, which then gives them news about the song and the artist.